EZSEO.ca

Hiring An SEO Company

admin — Sat, 16 Apr 2011 16:15:56 +0000

What ranking guarantees do you provide?
If the answer is anything but "none," look elsewhere. You might tell them you heard a page one ranking can’t be guaranteed, since nobody owns the search engines, except search companies. A superior search firm may add that while ranking is important, keyword research, relevant traffic and a steady increase in traffic that turns into sales are more important. Don’t be dazzled by hype, a known brand or a professional-looking site. Stick to your guns, ask questions.

Are you going to make changes to my website?
Changes are crucial for SEO, especially changes to content and structure within your site. If you have a lot of graphics, flash and complex navigation with pull-down menus and hierarchical trees that spiders can’t follow, you have a serious problem. Conduct keyword research using the free tools at Google Keywords to get suggestions and think about content you could write for your website today using popular, searched keywords that work with your website.

What is your approach to linking?
Link programs are key to long-term success using SEO. PageRank, a site voting system from Google, was created to measure importance via link counts (the number of links pointing to you) and link reputation (what the links say about you and your keywords). If you hear about proprietary link programs and custom software, find out if the firm belongs to or uses any FFA (free for all) link exchanges. Honest SEO companies will let you see every step of their approach, including monthy update lists for links. They should provide a detailed link analysis and tell you where your competition stands and what steps they would take to get links from topical sites, directories and social networks. It’s difficult to determine the number of links required, but the firm should provide competitive link research and analysis.

Why is your own PageRank low?
Sometimes SEO websites display a lower PageRank, but appear very well put together with a sound design and relevant, useful information. It could be a new site or a recent domain shift. Or the owners may be busy building client sites rather than optimizing content and working on link strategies. It doesn’t necessarily mean you’re dealing with people that aren’t experts.

Will I be a good partner?
As a client, you have responsibilities as well. If you ask for everything up front, are overly cheap, can never make a decision and don’t sign contracts on time, you’re not being a good partner. If you put a lot of pressure on your SEO vendor for a first page ranking of all your keywords in a short period of time, you may have false expectations.

Experienced firms will educate you about the process and will get you top positions; it just takes time. As the sponsor, you should be ready to commit some of your own time, support the project and help push the recommended changes. This can be done by building a detailed discovery, analysis and SEO strategy document on day one.

Hiring a firm has its advantages, including diverse experience, a network of resources, quicker rankings and time savings. On the other hand, if you keep SEO in house, you can retain control, learn faster and save money. It’s a matter of evaluating whether you have the time and knowledge.

Is Your Website lost?

admin — Sat, 26 Feb 2011 16:14:58 +0000

Many people think they simple throw up a website and the customers will come rolling in, the old "build it and they will come". Well it doesn’t exactly work that way. You may have a website and that is the first step but… if your website is not properly optimized then it might as well be an island in the middle of the ocean.

Search engine optimization or "SEO" as it is commonly referred to is a mystery to most people and although SEO can be quite complicated at times we make it as simple as possible for our clients. We demystify the search process so that you can trust us to get your site to where it needs to be in the search engines and this allows you to run your business and take care of all those new customers.

We make it easy for customers to find your website. In order to expose your site to the thousands of searcher’s you must be in the top 30 search results and preferably in the top 10 as 90% of all searches never go past the 3rd page. EZSEO can help you get there.

Call us today to discuss how we can bring your website more traffic.

Where is your website?

admin — Wed, 26 Jan 2011 16:15:13 +0000

Many business owners may ask why they should invest their money in advertising online. Actually, there are many opinions regarding online advertising. A few know that if you are not advertising online you are missing your chance to bring in more customers. There are literally thousands of businesses that don’t even have a website and many of the business owners who are smart enough to have a site never take the time to get it properly optimized.

People, who think that online advertising is a waste of money and they need to reduce their overhead expenses to increase their profits, are absolutely wrong. No matter you are a newbie or an experienced online advertiser, advertising is the secret to success online as it promotes your business well and lets many Internet users know what you are offering.

The days of grabbing the Yellow Pages and looking for a a repair man or that new store that is in town are long gone. The statistics show that there are more Internet searches each day and guess what there searching for? Your products and services. Right now there is someone on their computer looking for something that you are selling. With the explosion of Local search it is more important now to have your site showing up on the first page of Google, Bing or Yahoo just to name a few.

What makes Internet advertising more effective than other traditional ways like TV, radio, newspaper or magazine is that it’s cheaper and gives you more returns in a short time frame. Unlike other methods of advertising, online advertising is appropriate for those small business owners who’ve tight budgets and cannot afford to spend a lot on advertising.

EZSEO can help you grab your share of this ever increasing customers.

Call us today to discuss your options.